Folks are always taking about social media kind of being shit now like social media companies are detached from what they want.

The reality is social apps are not built to be enjoyable, they are built to be sticky. If enjoyment is the best path, it’s just a means to capture as much attention as possible.

We are witnessing the fact that enjoyment and connection aren’t the best way to get people to stay logged on as long as possible. It’s getting to those sweet brain chems as quick as possible, by any means possible.